Weekend Reading: Tara-Nicholle Nicolle Nelson’s “The Transformational Consumer”

Building an app or gaining new followers on social media is not the key to growing your business. Engaging people is critical to triggering their deep human desire for transformation and growth.

The most fundamental reason people do what they do is transformation. This is what the author explains:

A Silicon Valley marketing veteran, Nelson offers a new way to build a successful business. He does this by understanding and activating customers’ desire to improve their lives.

As an example, let’s look at marketing and sales. There has always been a distinct division between the two departments, despite lead generation and website traffic being crucial success factors for both business functions. However, technology is a driving force in modern business. Technology can also be used to bring together departments.

Because of its direct impact on businesses ability to achieve tangible and measurable ROI, marketing operations has become a rapidly growing field. It organizes your strategy and business processes using technology. Efficient marketing operations are vital in achieving your core objectives and synergizing the business.

These fragmented processes can be brought together with technology. Although the goals of your marketing department might differ, they can all be centralized. Marketing technologies are critical to this process, and it is essential that you fully understand their importance. More than 4,000 companies have invested in marketing technology. This is a rapidly growing industry that all businesses can profit from.

Your marketing department’s goals will vary from one process to the next, but sales are the ultimate goal. Your marketing department will likely focus on strategies that increase and enhance these outcomes.

Brand Awareness

Lead generation

Building customer relationships

Leadership through thought

Traffic targets

These goals are closely linked, yet large companies often keep them apart. This can lead to a decrease in strategy effectiveness. Many skills and processes can be used to achieve your marketing goals, including content and social media. Technology can help you streamline your marketing operations and make them more efficient. This partnership delivers results. A study showed that marketing automation could increase qualified leads by 451% to engage and nurture prospects. This is an excellent example of how technology can be used strategically.