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6 Benefits of Online Video Conferencing

It is important to find the right collaboration system for your whole staff to use.

According to a recent survey, integrating email, telephony, video, instant messaging and web conferencing is much desired by employees. Online video conferencing can integrate these communications platforms through a set of telecommunication technologies which allow two or more locations to communicate by simultaneous two-way video and audio transmissions. This technology can give your company a competitive advantage.

In fact, video conferencing is expected to be the preferred business communication tool in 2016. It’s no longer a matter of if you will use video conferencing software, but when. 

Video Conferencing Benefits

Here are our top reasons to embrace the business-minded benefits of video.

1. Reduced Travel Time and Costs

The oldest recognised benefit of video conferencing is reduced travel time and expenses. The ability for managers, internal teams, and IT personnel to be in client meetings or solve issues without leaving their offices can help drive business productivity. Providing video capacity for your customers can create a competitive offering. Even hiring can be less of a hassle if persons unable to be part of the live interview process can evaluate the candidate from the recorded video call.

2. Optimised Attendance

Increased attendance from dispersed internal teams and clients is possible for participants who otherwise would have been debilitated by location. Further, video recording capabilities mean that, if needed, all individuals who need the data (such as staff training or presentations) can get the information when it is easiest for them, rather than delaying or not attending the meetings.

3. Structured Meetings with Improved Communications

Because people are calling from different locations, defined start and end-times are often agreed upon prior to the video call. This allows for a more intensive discussion with less chit-chat, and participants are more likely to stay alert and focused on what is discussed. Instead of frustrating email trains where meaning or intent behind messages can be obscured, participants can see important visual cues in body-language from customers, partners, and colleagues. Expressions of satisfaction, concern, or understanding can be addressed more easily than through a myriad of emails, IMs and voicemails, making video conferencing the closest thing to being there.  

4. Increased Productivity

As a result of improved communications, participants are more in sync, decisions are able to be made faster, and productivity increases. Indeed, a 2013 survey found 94% of video conferencing software users thought the biggest benefit was increased efficiency and productivity. Problems can be resolved faster and services for clients can be developed more quickly, providing a serious competitive edge for your company.

5. Employee Retention

The mobility offered by cloud-based video conferencing positively contributes to employee retention. Less travel requirements allow a better work/life balance and employees can choose to work from home to alleviate cost of commuting. Remote employees can still have close relationships with team members, as video’s real-time face-to-face interactions are richer than any alternative to in-person meetings.

6. Sustained Competitive Advantage

All of these aspects mean video conferencing provides a strong competitive advantage for your business. There’s no benefit to being second, but with the right unified communication system, you can maintain a strong business position through effective collaboration and productivity improvement.


Download our Collaboration Whitepaper


Future of Video Conferencing

Video conferencing has reached the stage where it is viewed as a necessity. Using cloud-based video software allows for cost-effectiveness, scalability, and flexibility to meet your expanding communications needs. It’s a big move to use the cloud which can have great benefits, but you need to be aware of the data risks associated. Click here to learn about the risks of not having data loss prevention.

At Vita Enterprise Solutions, we offer ‘whole of business’ solutions that optimise your own ICT environment and maximise its value to your business. We can assess your video conferencing requirements through consultancy and managed services and determine how to integrate it your existing technology roadmap and infrastructure. Contact us on 1300 139 310 or enquire online today.